Sites are scored out of 100.
| CONTENT | 70 | Quality and quantity of the site's content |
| Quality | 33 | Overall quality of the site's video and photo content including technical quality, composition and sound. |
| Quantity | 20 | Amount of content |
| Personality | 5 | The voice and uniquess of the site as reflected in text descriptions of the models and sessions and model interviews. |
| Media Options | 5 | Number of choices provided for viewing video (formats / speeds) and photos (multiple sizes, zip files, slideshows) |
| Updates | 6 | Frequency of original content updates (3 major updates a week = full marks) |
| DESIGN | 15 | Navigation, look and feel of the site |
| Navigation | 10 | Navigation between sections of the site and within video and photo galleries. |
| Aesthetics | 5 | Use of color, graphics and space makes the site pleasing to the eye. |
| RESPECT | 15 | Fairness and pricing |
| Tour | 5 | Thoroughness and honesty of the free area of the site. |
| Fairness | 5 | No misleading or unfair tactics. |
| Value | 5 | Price compared to content. |