July 16, 2007 | Funny Bits

Rugby + men kissing = French ad campaign

Any advertising campaign that relies on images of rugby players kissing passionately would certainly work for us. But is the Regional Tourism Committee of Paris Ile-de-France going to be able to entice the average Londoner to visit the French capital with such a homo-friendly image?

They certainly think so. For them, the ad isn't gay. Instead they are simply using "offbeat wit and the Rugby World Cup to show the world that Paris is also the capital of humour."

If only all rugby scrums started with a kiss...

• Check out a larger image here [cestsoparis.com]