October 16, 2007 | Sex & Society

Bisexual TV show attracts army advertising

The U.S. Army Reserve may not want openly gay men and women serving in the military, but that didn't stop them from advertising on MTV's latest bisexual-centric dating show, “A Shot at Love With Tila Tequila.”

Because the show focuses on Tila's attempts to find love by dating and making out with both men and women, it was expected that advertisers would balk at the show's racy content. But with a healthy 1.8 million viewers during its debut, the show offers an attractive bridge between companies with something to sell and the popular young adult market with the disposable income to buy.

But the army? With all the horny guys tuning in to catch Tila in some girl-on-girl action, the military may have unleashed an advertising smart bomb directed at the cocks and minds of America's young men. Very clever.