Clemenger BBDO created a video called The Boys - Part 1: Impact, and it's all about pushing a certain underwear brand.

 

The creators said that guys “don’t typically think about their choice of underwear and are happy to wear jocks that are ‘old, ill fitting and riddled with holes’ and only buy a new pair ‘when they absolutely have to’. Talking about men’s undies isn’t the most natural topic at the pub, so Bonds have decided to make the conversation about something closer to men’s hearts: their balls."